McDonald’s is ending its McCafé Bakery line, removing three popular items from the menu: the Apple Fritter, Blueberry Muffin, and Cinnamon Roll. The decision comes as the fast-food chain is looking to simplify its menu and focus on its core offerings.
The McCafé Bakery was introduced in 2020 as a way to compete with Starbucks and other coffee chains. However, the line never really caught on with customers, and sales have been declining in recent months.
“I gave you some good news today, how’s about some bad news,” reads the post, which may be referring to news that McDonald’s would be adding a Cookies & Créme Pie at select locations across the country. The good Grimace giveth, and he taketh away.
“McDonald’s are currently phasing out the 3 bakery items that were released on Oct 28th, 2020,” the post continues. “Get them while you still can, they’ll be discontinued by July 15th 2023(this month)😫.”
When reached for comment, a McDonald’s USA representative confirmed that indeed, the rumor is true.
“We’re always listening to our fans and adjusting our menu based on what they crave. Starting this month, we’ll be phasing out our McCafé Bakery line-up, including the Apple Fritter, Blueberry Muffin and Cinnamon Roll,” McDonald’s USA tells TODAY.com in an emailed statement. “We know goodbyes are never easy — but fans can still satisfy their sweet tooth with our iconic Chocolate Chip Cookies, Baked Apple Pie and frozen desserts at restaurants nationwide.”
The reaction was fast and fierce:
“They got rid of the apple fritter from McDonald’s 😭😭😭 someone please wake me up from this nightmare!!!!” exclaimed one deeply affected fan on Twitter. “I’ve done nothing to deserve this.”
“I love the Apple fritter 😭,” commented one person on Instagram.
“That Apple fritter actually slapped,” commented another.
“How @mcdonalds get rid of the apple fritter? Halfway the reason I ever go,” wrote another Twitter user. “They making me go to @burgerking to get a Hershey Pie.”
While most of the sadness seemed to be directed at the Apple Fritter’s demise, there was some love tossed in the Cinnamon Roll’s direction.
“Dang I did like their cinnamon rolls when I’m craving breakfast food after 10:30a,” commented one Instagrammer.
“The cinnamon roll LITERALLY just became my pregnancy craving,” wrote another. “Mcdonald’s is DONE.”
They got rid of the apple fritter from McDonald’s 😭😭😭 someone please wake me up from this nightmare!!!! I’ve done nothing to deserve this
— Numbers 🍊 (@Zanquez____) June 26, 2023
How @mcdonalds get rid of the apple fritter? Halfway the reason I ever go. They making me go to @burgerking to get a Hershey Pie.
— Chris Royster (@intellectatl) May 30, 2023
@McDonalds What are you doing taking the cinnamon roll off the menu. First the cinnamon melts now this… Who ever is in charge of this should be fired and never have any day in any major decisions. At a loss for words, FIGURE IT OUT!
— tyler (@FreasTyler) July 7, 2023
