Arcade giant Dave & Buster’s is shaking up the gaming world with its latest partnership with Lucra Sports, a gamification software company. The new feature, set to debut within the next few months, will allow customers to place friendly $5 wagers on popular arcade games like skeeball and basketball. This move marks a major shift for the company, which has traditionally focused on providing entertainment and dining options for its customers.
According to Simon Murray, senior vice president of entertainment and attractions at Dave & Buster’s, the partnership with Lucra will bring a new level of excitement to the arcade experience.
In an interview with CNBC, Murray expressed his enthusiasm for the new feature, stating, “We’re thrilled to work with Lucra to bring this exciting new gaming platform to our customers.” He went on to explain that the partnership is part of the company’s commitment to continually elevating the customer experience through innovative technology.
One of the most unique aspects of this new feature is that it will not be regulated like traditional sports betting, which is illegal in many states, including California where Dave & Buster’s is based. Dylan Madding, co-creator of the platform, clarified that the feature will use real-money contests or challenges, rather than traditional sports betting. This sets it apart from traditional gambling, as players will be betting against their friends rather than the house.
While the details of how the new feature will work have not been disclosed, it is expected that players will be able to challenge their friends to different arcade games and place friendly $5 wagers on the outcome. When someone loses, their friend will receive the $5, not Dave & Buster’s. This sets the stage for a fun and competitive atmosphere, without the potential risks associated with traditional gambling.
In addition to providing an added element of excitement for customers, the new feature also presents financial benefits for the company. With more players drawn in by the lure of friendly competition and the opportunity to win a few extra dollars, Dave & Buster’s could see an increase in revenue as a result of this partnership. This could also attract a different demographic to the company’s locations, appealing to those who are interested in a fun and competitive gaming experience rather than just traditional arcade games.
Some industry experts have expressed their concerns about the new feature, particularly regarding its potential impact on problem gambling. However, representatives from Dave & Buster’s have assured the public that they will be taking measures to ensure responsible gaming practices. According to Madding, players will have to be at least 18 years old to participate in the feature and will not be able to use real money, only $5 challenges with their friends.
The new feature is also expected to improve customer loyalty and engagement with the brand. By offering a one-of-a-kind gaming experience, Dave & Buster’s can differentiate itself from other arcades and attract more customers. Additionally, the feature will only be available to members of the company’s loyalty program, further incentivizing customers to join and participate.
Overall, the partnership between Dave & Buster’s and Lucra Sports is a bold move that is expected to pay off for both parties involved. With the added excitement and potential financial benefits, it’s no wonder that the company is eager to launch the new feature in the coming months. Customers can look forward to an elevated arcade experience, while Dave & Buster’s can expect to see an increase in revenue and customer engagement. It’s a win-win for everyone involved.
