Elon Musk, the new owner of Twitter, has announced that the company’s logo will be changing from a bird to an “X.” Musk made the announcement in a series of tweets on Sunday, July 23.
“And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” Musk wrote. “If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.”
Musk’s decision to change the logo has been met with mixed reactions. Some people have praised the move, saying that the new logo is more modern and streamlined. Others have criticized the move, saying that the bird logo is iconic and should not be changed.
It is not clear why Musk is making the change to the logo. However, he has said in the past that he wants to make Twitter a more “hardcore” platform. The new logo may be seen as a way to reflect this change in direction.
The change to the logo is just one of the many changes that Musk has made to Twitter since he acquired the company in October 2022. Musk has also made changes to the company’s moderation policies, and he has said that he wants to make Twitter a more open platform for free speech.
Musk’s move to change Twitter’s logo to an “X” also comes as Twitter faces new competition from Meta’s new app, Threads, launched earlier this month. It has been seen as an alternative for those who have been souring on Twitter.
Threads is being billed as a text-based version of Meta’s photo-sharing app Instagram that the company has said offers “a new, separate space for real-time updates and public conversations.”
In the first five days of its launch, 100 million people had signed up for Threads, according to a post on Threads by Instagram head Adam Mosseri.
If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow
— Elon Musk (@elonmusk) July 23, 2023
