The iconic ice cream brand Häagen-Dazs is coming to the yogurt aisle. The new line of yogurts, called Cultured Crème, will be available in six flavors: vanilla, strawberry, coffee, lemon, blueberry, and black cherry.
“Häagen-Dazs is bringing luxury to the yogurt aisle with the debut of Häagen-Dazs Cultured Crème, Häagen-Dazs’ parent company, General Mills, said in a press release.
“Inspired by the rich taste and texture of the indulgent ice cream, Cultured Crème offers a new way for tastemakers to experience what they love about yogurt and ice cream in one snack.”
Cultured Crème is made with fresh milk and cream, and real fruit. It is also low in sugar and calories, and it contains no artificial flavors or colors.
The new yogurts are designed to be an “anytime indulgence,” but they are also a good source of protein and calcium. They are a good option for people who are looking for a healthier breakfast option, or for people who want to indulge in a sweet treat without feeling guilty.
Häagen-Dazs is not the first ice cream brand to venture into the yogurt aisle. Ben & Jerry’s has been selling yogurt for several years, and Breyers recently introduced a line of Greek yogurts.
“We are thrilled to introduce a new experience to the yogurt aisle this summer through the luxury of Häagen-Dazs,” General Mills’ senior brand manager Benjamin Myers said in a statement. “From the smooth, creamy texture to the delicious, premium flavors, our new Häagen-Dazs Cultured Crème inspires anytime indulgence.”
The new line will be available in grocery stores nationwide beginning this month with a price point of $1.99.
The new yogurts are designed to be an “anytime indulgence,” but they are also a good source of protein and calcium. They are a good option for people who are looking for a healthier breakfast option, or for people who want to indulge in a sweet treat without feeling guilty.
Häagen-Dazs is not the first ice cream brand to venture into the yogurt aisle. Ben & Jerry’s has been selling yogurt for several years, and Breyers recently introduced a line of Greek yogurts.
Häagen-Dazs is now … part of a complete breakfast?https://t.co/hFg8AoK6r1
— TODAY (@TODAYshow) June 19, 2023
